# Facts

The single source for numbers and details that change. Every other file points here. **When a fact changes, change it here first**, then grep the kit and meddle.studio for the old value.

Rule for conflicts (owner decision, 2026-09-30): **the live website wins.** It's the newest source. Conflicts with the Sept 2025 business plan are listed in [`open-questions.md`](open-questions.md) until confirmed.

Last verified: 2026-09-30, against meddle.studio source (`~/Sites/meddle`).

## Company

| Fact | Value | Source |
|---|---|---|
| Name in copy | Meddle | site |
| Legal name | Meddle, LLC (Florida LLC) | business plan |
| Descriptor | A brand and design studio for industry challengers | site |
| Website | meddle.studio | site |
| Email | hello@meddle.studio | site |
| Intro call (primary CTA link) | https://meddle.studio/contact/ (qualification form; there's no public calendar link) | site: every "Book an intro call" links here |
| Headquarters (where we operate) | **Orlando, FL.** Use this for "based in" and any location mention. | owner, 2026-09-30 |
| Registered address | 7901 4th St N, STE 300, St. Petersburg, FL 33702 (commercial registered agent). Legal documents, contracts, and the site's schema/config only. Never present it as where Meddle works. | owner; site `_config.yml`; USPTO filing |
| Phone | Not published on web or social. Print pieces are the owner's call. | owner, 2026-09-30 |
| LinkedIn | linkedin.com/company/meddle-studio | site |
| Instagram | instagram.com/meddledesign.co | site |
| Founded | 2025 | business plan; merch reads "Est. 2025" |
| Trademark | MEDDLE® is a registered US service mark: Reg. No. 8,409,837, registered Aug 25, 2026, standard characters, Classes 35 & 42. First use in commerce Nov 13, 2025. | USPTO certificate |

## People

| Fact | Value | Source |
|---|---|---|
| Founder | Matt Bacon (Matthew Bacon in formal bios) | site schema |
| Title | Founder & Creative Director (confirmed; "Chief Creative Officer" on the 2025 card mockup is retired) | owner, 2026-09-30 |
| Experience | In the creative industry **since 2011** (15 years in 2026). Prefer "since 2011" in evergreen copy, since it doesn't go stale. If you need a number, calculate it from 2011. "Over a decade" (the live site) is also accurate. | owner, 2026-09-30 |
| Background | Creative Director and Head of Branding for fintech companies | business plan |
| Model | Solo-founder studio with a curated network of trusted freelance specialists (developers, copywriters, photographers) | business plan, fractional draft |

## Offers and pricing (public)

| Offer | Public price | Timeline | Source |
|---|---|---|---|
| Brand Sprints | $30K flat fee (site variable `sprintValue: "30"`) | 2 weeks | site |
| Web Design Sprint (add-on) | $30K flat fee | 2 weeks | site |
| Project-Based | Engagements start at $30,000 (the public minimum); comprehensive projects typically $90K–$250K | Varies | contact page, owner |
| Fractional Leadership | Not published on the live site | Ongoing | homepage |

**What a Brand Sprint includes** (owner-confirmed 2026-09-30): two brand options to choose from, then the chosen direction delivered as:
- a logo suite
- typography
- color
- several key mockups demoing the brand
- a homepage web page design
- full brand guidelines, in Figma and PDF formats
- an agentic brand guide like this kit (new as of 2026-09-30)

It's one flat fee over two weeks, with one project at a time and dedicated senior-only talent. The **Web Design Sprint** add-on extends the homepage design to the full site.

**Comparison figures used on the Sprints page** (traditional agency): $80K–$500K+, 3–9 months or more.

**Contact-form budget brackets:** Less than $30K · $30K–$60K · $60K–$120K · $120K–$250K · $250K or more.
**Contact-form timeline options:** ASAP · In a month · In 2–3 months · In 3–6 months.
**Contact-form project types:** Brand · Website · Art Direction · Campaign · Other.

## Work (published case studies)

| Client | Industry | Services | One-line result |
|---|---|---|---|
| MFO Nonprofit Accounting | Financial services / nonprofit accounting | Visual identity, website design | A brand that finally matched the firm's reputation with eight-figure-budget nonprofits. |
| Armor Bands | Healthcare / medical devices / DTC | Brand strategy, visual identity, pitch deck, website design & development (Shopify), photography direction, copywriting | First surgeon meeting after the rebrand ran 90 min against a 60-min agenda; the surgeon offered prime lobby placement. |

**Engagement model:** MFO was a Brand Sprint (owner-confirmed 2026-09-30). Its visuals may illustrate Brand Sprints, unattributed, without tying the page to MFO. Armor Bands' model isn't recorded, so don't present it as a Sprint.

**Brand Sprint schedule** (from the site's HowTo schema; owner says it's about 90% accurate, pending one correction): questionnaire the Thursday before; Day 1 Monday one-hour kickoff; Days 2–5 two full directions built; Day 6 Monday both presented and one chosen; Days 7–9 refinement, changes uncapped; Day 10 Friday brand book and final assets delivered.